How to shape the competitive advantage of firms in unpredictable contexts
diHow to shape the competitive advantage of firms in unpredictable contexts
diFORMATO
DISPONIBILE ANCHE IN
Adobe DRM
DISPOSITIVI SUPPORTATI
computer
e-reader/kobo
ios
android
kindle
Descrizione
Building on a theoretical and empirical analysis intersecting organizational capabilities and marketing capabilities, the aim of this book is to illustrate how to nurture agile marketing capabilities in organizations to enhance their ability to create greater customer value in fast-changing business environments, stimulating scholars for future research in this field.
Dettagli
Categorie
Dimensioni del file
3,2 MB
Lingua
eng
Anno
2023
Isbn
9788835152699